Product Owner

Assessment Template Details

Lean Agile Intelligence

Product Owner

This template focuses on the core competencies and characteristics of a great Product Owner. Influenced by many Agile, Lean, and Product Management thought leaders, this template provides an opportunity for a Product Owner to reflect and improve on the behaviors, qualities, and practices required to create valuable products that customer love.

Source Reference

Works of thought leaders that influenced the Practice and associated Agility State Criteria Statements.

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Questions/Practices by Practice Dimension

Value Driven

• PO - Backlog Refinement
• PO - Envisioning & Ideation
• PO - Focus on Value
• PO - Goal Setting
• PO - Product Demo
• PO - User Stories


• PO - Technical Enablers


• PO - Release Plans
• PO - Roadmaps


• PO - Agile Mindset
• PO - Continuous Learning
• PO - Cultural Enablement
• PO - Self-Care & Sustainability


• PO - Agile Leadership
• PO - Communication
• PO - Mentoring

Practice Technique Criteria Example

PO - Focus on Value


  • Focuses only on deliverables and output


  • Actively manages, and sees the Product Backlog as a dynamic list that is prioritized by business value
  • Includes in the Product Backlog a majority of the items that the team works on (bugs, technical debt, infrastructure, etc.) 
  • Includes the team in prioritization and valuation


  • Leverages Value Poker and other collaborative techniques to create a broader view of value
  • Utilizes measures such as NPS, customer usage, and sales targets to make value-based decisions
  • Articulates the "WHY" behind a decision to stakeholders in terms of value and outcome
  • Ensures release success criteria include ROI measures and customer usage actuals
  • Utilizes Lean Startup's innovation accounting in decision-making


  • The Product's organization effectiveness is measured in customer usage and ROI
  • In Agile at-scale environments, ensures Portfolio & Program valuation techniques (cost of delay, WSJF, etc.) are being used 
  • Coaches peers on the importance of value measures, and value-based decision-making


  • Coaches Product leadership on the importance of value measures, and value based decisions
  • Revisits all approaches to valuation techniques, value data gathering, and value-based decision-making to continuously improve effectiveness of decision-making