Organization members to provide feedback.
Works of thought leaders that influenced the Growth Criteria, assigned Stage, and associated Outcomes.
14 total capabilities
Assesses the organization’s ability to create a shared understanding of customer problems and the strategy to resolve them.
Starting (0)
There is a lack of shared understanding of customer problems and the strategy to resolve them
Developing (1)
Our organization has a defined mission statement that creates a shared understanding of what is trying to be accomplished
Organization members understand customer needs and how company strategy and objectives align to meet them
Emerging (2)
Products/initiatives have inspiring and compelling visions and goals
Business objectives, strategy, customer problems, and market trends were considered when crafting the product/initiative visions and goals
Adapting (3)
Organization members can articulate the connection point between their product/initiative and higher-level business strategy and objectives
Organizational decisions, actions, and behaviors easily tie back to product/initiative visions, higher-level business strategy, and objectives
Organization leaders regularly inspire, motivate, and lead by painting a vision of the future and articulating how people's daily activities contribute to it
Optimizing (4)
Employees within the organization often express they feel they are contributing to something greater than their day-to-day tasks